Hi, you can call me KG.
I am a senior marketing executive, brand architect, and consumer-experience strategist with 15+ years of experience building and scaling high-growth brands across cannabis, CPG, and lifestyle retail. My work sits at the intersection of strategy, storytelling, and real-world consumer behavior- designing marketing ecosystems that drive revenue, deepen loyalty, and create meaningful brand affinity.
Across my career, I’ve partnered with emerging brands and MSO's to unlock growth, launch category-defining products, and lead cross-functional initiatives that shape how consumers discover, shop, and fall in love with a brand.
What I Do
​
Whether I’m consulting or leading internal teams, my work is designed to drive results, deepen loyalty, and build brands that last. I’m known for turning complex business challenges into actionable plans rooted in consumer insight, operational excellence, and creative marketing strategies.
​
Brand & Retail Leadership
I’m known for transforming brands during high-growth moments bringing clarity, structure, and creativity to organizations scaling quickly. My foundation in retail strategy, visual merchandising, and store experience design gives me a 360° view of how consumers discover, shop, and fall in love with products. I’ve developed compelling in-store experiences and brand systems for companies like Forever 21, PacSun, ABEO, and Curaleaf, helping shift brand perception and build lasting consumer loyalty.
Cannabis Industry Expertise
As an early leader in the modern cannabis space, I’ve helped shape some of the industry’s most recognized brands. I supported Select in becoming America’s #1 selling oil brand, led the rebrand of Curaleaf and Reef stores, and delivered more than 300 product launches across 23 states. I’ve built multi-state marketing programs, guided transitions from medical to adult-use markets, and developed the first nationally recognized shop-in-shop visual merchandising program in cannabis.
Experiential Marketing Expertise
My passion for immersive consumer experiences extends beyond traditional marketing approaches. I blend data, behavioral insight, and creative strategy to craft experiences that engage consumers, educate retail teams, and strengthen brand affinity. Every program whether in-store, in-field, or digital, is built to be memorable, intentional, and measurable.
Driving Results Through Innovation
At the core of my approach lies a commitment to driving measurable results through innovation. By continuously refining strategies that maximize impact and deliver bottom-line results, I've earned a reputation for pushing boundaries and delivering unparalleled value to brands and consumers alike.
I build brands that scale, teams that perform, and experiences that consumers actually remember.