Hello, I am Kimberly Gamboa
I have a love for creating memorable shopping experiences and the ways in which consumers engage with their environments.
What I Do
With over 15 years of experience in CPG and retail industries, I am recognized as a visionary Retail Brand Architect, Visual Merchandising Director, and Consumer Experience Innovator. Throughout my career, I've dedicated myself to reshaping retail landscapes and elevating brands to new heights through strategic initiatives that prioritize impactful in-store experiences and consumer interactions.
Retail Leadership
I have a proven track record of transforming brands during periods of rapid growth, leveraging my expertise in visual merchandising, innovative store design, and the elevation of consumer experiences. By crafting compelling in-store experiences, I've successfully redefined brand perceptions and fostered enduring consumer loyalty for renowned brands such as Forever 21, Pac Sun, The Walking Company ABEO concept, and Curaleaf.
Cannabis Industry Pioneer
In the dynamic landscape of the cannabis industry, I have emerged as a pioneer, driving impactful change and reshaping consumer narratives. Notably, I played a pivotal role in rebranding Curaleaf and Reef stores, orchestrating over 300 successful product launches nation wide, and innovating the first nationally recognized shop-in-shop visual merchandising program for Select. I have been a part of shifting brands across 6 states from medical to adult use markets, and I have developed marketing programs across 23 states nationwide.
Experiential Marketing Expertise
My passion for immersive consumer experiences extends beyond traditional marketing approaches. By blending data-driven insights with creative ingenuity, I've crafted experiential campaigns that captivate audiences and leave a lasting impression. From interactive store displays to engaging events, I ensure that every touchpoint with the brand is memorable and meaningful.
Driving Results Through Innovation
At the core of my approach lies a commitment to driving measurable results through innovation. By continuously refining strategies that maximize impact and deliver bottom-line results, I've earned a reputation for pushing boundaries and delivering unparalleled value to brands and consumers alike.